The hunt to replace DevaCurl, every curly girl’s fallen savior

The hunt to replace DevaCurl, every curly girl’s fallen savior

Essentials Week spotlights unexpected items that make our daily lives just a little bit better.


Almost a year ago today, I suffered one of the greatest betrayals of my life. 

OK, that’s dramatic. But it’s hard to overstate the magnitude of shook the curly hair community was back in January 2020.

It all started when influencer Ayesha Malik posted a tearful and scathing video warning her roughly 250,000 followers to stop using the beloved, longstanding golden standard of curly hair products: DevaCurl. Her brunette corkscrews as frazzled as her emotions, Malik explained how she went from proud brand ambassador to boycott leader: Over the course of a year, she started noticing inexplicable damage to her prized, perfectly preserved locks, her thick mane not only thinning but changing texture in a way usually induced only by chemical relaxers. Read more…

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