Pregnancy brand Frida shows us what real ‘milk-makin’ boobs’ look like

Pregnancy brand Frida shows us what real 'milk-makin' boobs' look like

Frida, a pregnancy and labor brand that offers pre and postpartum education and maternal health products, hopes to challenge common misconceptions about postpartum bodies in its latest attention-grabbing public education move: an uncensored look at diverse, breast-feeding bodies. 

Originally established in Sweden, the now Florida-based company’s educational work around vaginal and maternal health, infant care, and parenting have historically included other boundary-pushing ads, including an unaired TV spot featuring detailed depictions of vaginal health post-pregnancy, and a 2018 billboard campaign that, in a shock to some, used the word “vagina.” Frida Mom‘s new image library, available on its website, is a rare public resource that shows completely unedited photographs of nipples — from “dinner plate” areolas to “leaky, crusty” nipples —intended to help normalize the body’s natural changes. Read more…

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