Pantone has launched a new colour with a very important message. The bright red shade is called ‘Period’ and it’s here to tackle the stigma surrounding menstruation.
The Pantone Colour Institute — the design company with the biggest colour matching system in the world — has teamed up with healthcare brand Intimina to create a custom Pantone shade to represent the colour of period blood.
The release of the new hue forms part of Intimina’s Seen+Heard campaign which aims to encourage open conversations about menstruation regardless of gender.
It’s important to remember that menstruation affects non-binary people and trans men. It’s also worth noting that not all cisgender women have periods. Read more…