New tool makes it easy to see which websites are in bed with Facebook

New tool makes it easy to see which websites are in bed with Facebook

The internet is a labyrinthian place, and Facebook is hiding around almost every corner. A new tool, dubbed Blacklight, helps you spot the behemoth lying in wait. 

Developed and released by the Markup, Blacklight reveals what trackers are running in the background of websites without — and here’s the key— you having to visit those websites first. One such tracker, the Facebook Pixel, is particularly problematic

Facebook tracks users (and non-users), even when they’re not logged in, via the Pixel. The Pixel is a largely unnoticeable “analytics tool” running in the background of millions of websites (including this one) which collates and reports your actions, on a granular level, back to Facebook. Among other things, the Pixel enables website owners to later target their visitors with ads on Facebook. In a recent test done by the Markup, 30 percent of popular websites were laden with an embedded Facebook Pixel. Read more…

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