Facebook labeled 180 million posts as ‘false’ since March. Election misinformation spread anyway.

Facebook labeled 180 million posts as 'false' since March. Election misinformation spread anyway.

The numbers Facebook is and is not willing to share say a lot about its ability to stop election misinformation.

On a call with press Thursday, Guy Rosen, Facebook’s VP of Integrity, said that since March the company put “warning labels” on 180 million pieces of content — meaning a third-party fact-checker reviewed and debunked them. 

Facebook subsequently put a gray box over that content when people shared it, with a “false” warning label and a link to the debunk.

That’s a big number: 180 million. Unfortunately, it doesn’t tell the whole story. 

Facebook’s approach to all posts about the election was to put a far less obtrusive label at the bottom of them with a link to Facebook’s voting information center. The hub contains “authoritative information,” such as updates from secretaries of state, fact-checks, and articles from reputable news sources. It labeled posts claiming premature victory with a warning label saying that the election hadn’t been called yet.  Read more…

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